Find Your Intended Audience and Reach Students

Students follow extraordinary instructors wherever they go and whatever topic they decide to cover. That's why before building community, you have to discover your intended audience and promote yourself. You have to create a genuine connection with your students.

The door to the target audience has three locks. Use these three keys.

Key One. Your intended audience should know you

Start out by filling in the instructor’s profile

  • Add a headshot photo, which should be more formal than not 
  • Fill in the about you section, so that students know the basic facts about their instructor
  • Write a two or three sentence bio 
  • List your main achievements
  • Add a few fun and exciting facts about you
  • Provide social media links
  • Use your personal blog or website as a home base for all things you


You will learn how to reach your students (your target audience) via social media in Key Three. But to reach them successfully, you have to make yourself a more public figure. It means that building community starts from you. 

Key Two. You should know your intended audience

If you don't know what is the target market for your course, ask the question in another way. Who have you created this course for? Which students will it benefit the most? 

Keep this in mind while writing:

The title and subtitle

Your course needs an informative and catchy title. The title should be at least 20 characters long and a maximum of 90 characters long. 

Below the title, the course will have a subtitle. The subtitle is usually longer than the title and provides additional information about the course, without repeating the title too much. The subtitle is at least 20 characters long and a maximum of 120 characters long.

Title and subtitles are very important for a simple reason - people do not like to read

People skim through the text and first read what is in bold or in CAPS or anything else that stands out. 

The title will be what the student reads first. Your title will make this first impression, so it better be good. Find a way to hook the student to read further, dig deeper. 

Examine these examples:

a) How to Learn JavaScript in 9 Steps

b) Social Media Marketing for Newbies

c) The Extensive Guide To Monetizing Your Blog

Here you see three different ways on how to present your course. Each emphasizes a different aspect that is of interest to the student:

a) Provides a clear structure of the learning experience with the words “How to ... in 9 steps”.

b) Provides the relevant audience: “For Newbies”.

c) Is a hint on how detailed the course is: “The Extensive Guide”. 

Every section and lecture will have their own titles, which should be to the point and helpful, like chapter names in a non-fiction book. They should point directly to the topic you will be discussing. Do not use confusing terms or obfuscating language, just state the topic in a clear and catchy way. For example:

Section title: “Responsive design with Bootstrap” 

Lecture title: “The proper way to use Jumbotron”.  

Read more on how to properly write the title, subtitle, section and lecture titles here

The requirements section


- To define audience, use such words as level (beginner, intermediate, master) and industry (e.g. business, marketing, web development). For example: “You don’t need any knowledge of PHP to take this course. Start here if you want to learn the basics of web developing.”

  • Specify skills and knowledge your intended audience must possess before starting the course. 
  • Specify whether students need any special software or hardware. For example: “You won’t need any special software or hardware to complete the course.”

The course description

The course description is like the back cover of a book - it tells what to expect inside. To select the target audience (define audience), the description must be informative and well-written. It should help students decide whether the course is for them. 

The description should be at least 500 words long. 

Be honest. Don’t try to sell the course to the students, tell them why they should enroll in it:

  • What will the students learn?
  • What skills will the intended audience gain? For example, “You’ll be able to develop your own website after you complete this course.”
  • How will you teach your intended audience the above?

Be brief, but not too brief. Friendly, but not informal. Informative, but not exhaustive.

Better yet, read our guide on how to Write a Course Description That Sells.

What Will I Learn section

Give info in bullet point style, for example:

What Will I Learn?

  • The core concepts of SEO
  • The best way to use backlinks
  • How the search algorithms work and how to make them work for you 

Write in as many points as you can think of.

However, avoid adding empty, self-evident bullet points that hardly say anything about the value of your course, for example:

What Will I Learn?

  • JavaScript language

Key Three. Promoting the course

Don’t hesitate to self-promote. There are many potential students out there - your intended audience - who want to learn. They need your help to become better, smarter, more knowledgeable and professional. They won’t find you if you don’t make yourself known. 

To reach a bigger audience, you should use diverse channels of communication. Cast your net wide, but be precise. That is, always keep in mind what is target market for your course. Promote your BitDegree course on:

Your Youtube channel

Your Youtube audience is a natural fit for your BitDegree courses. It's your intended audience since they follow your videos and find you noteworthy and trustworthy. You already have a connection with them. 

Invite them to follow your educational journey:

a) Provide links to your BitDegree course

b) Offer your audience and subscribers a discount 

c) Upload a promo video or share some content

Social media

Social media is an effective tool to spread the word. But your time is precious, so use it with diligence. Plan your social media posts with clear intention, schedule them and keep track of the time you spend on social media promotion. 

  • Facebook 
  • Create a Facebook Page about your course 
  • Inform your Facebook friends and followers about it
  • Consider uploading a promo video or sharing some content 
  • Linkedin
  • Share content focused on professional development and business
  • Network, be active and use your profile as a business card
  • Reach and attract different kinds of students  
  • Other social media channels, which can bring in more specific or niche audiences
  • Twitter 
  • Pinterest
  • Instagram


Reviews are the most persuasive tool on your belt. Users not only trust reviews, but they also love reading them. Reviews provide a genuine perspective of another person and the human brain is wired to find the other perspective fascinating. 

Do not ever underestimate the power of reviews.

  • Let your intended audience know how much you value feedback
  • Encourage your students to write reviews
  • Find new and original ways to ask for reviews
  • While doing so, be friendly and professional, do not ever badger your students
  • Use the best reviews for promoting yourself

Your immediate circle

The first step is the hardest because you are stepping into uncharted territory. That’s why you should always start a new project with the advice, support and help from the people closest to you. 

Show your family and friends your course material, ask them for honest feedback and for help in spreading the word.  

Website and personal blog

Your website or personal blog is your home base. Tell your intended audience:

  • Who you are
  • What do you believe in? What’s your vision as an instructor?
  • How can your students find and buy your courses
  • Provide links to BitDegree, Youtube channel and social media platforms

We have compiled a promotion to-do checklist here, so use it to make sure you haven’t missed anything. Make sure you're building community with a strong foundation.

Ready to Create a Course?